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Super Earth Ministries Logos Final Concept

Several mega-corporations and the logo of their associated Ministry.

That thing you want? Go ahead, buy it! That's how you support the economy. That's how you support... Super Earth.
~ Ship TV

Super Earth has many Corporations that fuel the Federation's economy. Super Earth itself is as much a form of government as it is a corporate business, officially partnering with various companies to exercise its monopoly power.

Strohmann Media[]

Ministry of Truth Insignia

Logo of Strohmann Media

Strohmann: Truth tailored to you.
~ Ship TV

Strohmann Media is a mega-corporation that is the main source of media and information, including news reports, in the Federation. Strohmann Media is the parent company of Strohmann News, a news channel that covers Liberty's latest during the Second Galactic War.

Strohmann Media officially works closely with the Ministry of Truth.

Trivia[]

The name "Strohmann" is a play on the idea of a "straw man argument", a fallacy in which someone in a debate misrepresents their opponent's argument in order to make it easier to attack.

Morgunson[]

Morgunson Logo

Logo of Morgunson

Morgunson: Securing the future of Freedom.
~ Ship TV

Morgunson Defense, commonly known as Morgunson, is a mega-corporation that provides weaponry to the citizens of Super Earth, be it the Super Earth Armed Forces or regular civilians. Morgunson is favored for "Hunting, Warfare, Home Defense" and, most of all, "Tradition".

Morgunson officially works closely with the Ministry of Defense.

Trivia[]

Morgunson is a play on words of "More" "Gun" "Son".

PermaCura[]

Permacura Logo

Logo of PermaCura

PermaCura: Put your life in our hands.
~ Ship TV

PermaCura Biopharma, commonly known as PermaCura, is a mega-corporation that specialises in life saving treatment. PermaCura is the producer of the Stims used by the Super Earth Armed Forces.

PermaCura officially works closely with the Ministry of Unity.

Ulterior[]

Ministry of Expansion Insignia

Logo of Ulterior

Ulterior: Operating under the mantle.
~ Ship TV

Ulterior Industries, commonly known as Ulterior, is a mega-corporation that specialises in mining and resource gathering to feed the Super Earth war machine. Ulterior is also the company responsible for harvesting Element-710.

Ulterior officially works closely with the Ministry of Expansion.

Ampudyne[]

Ampudyne Logo

Logo of Ampudyne

Ampudyne: Let us give you a hand.
~ Ship TV

Ampudyne is a mega-corporation that specialises in robotics, notably replacement limbs for injured citizens, such as the robotic limbs used in the Steeled Veterans Warbond. Ampudyne is also known for manufacturing grenades.

Ampudyne officially works closely with the Ministry of Science.

C.O.B Genetics[]

COB Genetics Logo

Logo of C.O.B Genetics

C.O.B Genetics: Nature 2.0.
~ Ship TV

C.O.B Genetics is a mega-corporation that specialises in genetics and agriculture. C.O.B Genetics is known for "making genes better" and operates well within standard safety protocols.

C.O.B Genetics officially works closely with the Ministry of Humanity.

Trustor[]

Ministry of Prosperity Insignia

Logo of Trustor

Trustor: We trust you to trust us.
~ Ship TV

Trustor is a mega-corporation that specialises in banking and economics, with advertisements for Trustor Bank being found in urbanized settlements across the Federation. Trustor is also the producer of Eagle Sweat and a sponsor of the DSS. Additionally, with the Terminids causing property damage across the Federation, Trustor Bank has started advertising "Bug Insurance".

Trustor officially works closely with the Ministry of Prosperity.

Admiral Defense[]

The Ministry of Defense has awarded a multitrillion-Supercredit contract to AM Defense.
~ "Operation Bughammer" Major Order Briefing

Admiral Defense, officially shortened to AM Defense, is a defense contractor that specialized in providing military gear to the S.E.A.F.'s line infantry. However, in December 2184, they would begin construction work on a new factory with the aim of expanding their services towards the provision of gear to the Helldiver Corps, having secured a multi-trillion Super Credit contract with the government.

With the completion of their multi-complex factory hub at Achernar Secundus, fleetwide deployment of the Fast Recon Vehicle (FRV) is now possible.

Trivia[]

  • The name of this company may be taken from the villain of I Have No Mouth, and I Must Scream, in which a sentient supercomputer called AM has taken over Earth and killed off all of humanity barring 5 individuals, in an act of revenge against the humans for creating it and giving it sentience yet no means to act upon it. In an ironic twist, AM's name in that story comes from the acronym "Allied Mastercomputer" and was built by the United States in order to wage a global war against Russia and China, both of which had also built respective supercomputers.
  • Alternatively, the name may be a take on the General Dynamics corporation, one of the largest defense contractors in North America.
  • Johan Pilestedt jokingly said that AM stands for "Angry Mom" on the Helldivers Discord.

Ståhl Arms[]

Due to the reemergence of the Illuminate extremists -- as well as the amount of ammo, stratagems, and lives of heroes used to combat them -- the Federation's Q4 defense budget for 2184 was put under unexpected strain. To address this issue, the Ministry of Defense entered into a contract with reputable arms manufacturer Ståhl Arms. All Helldivers were then effective immediately granted access to 3 new weapons manufactured by them: the StA-52 Assault Rifle, the StA-11 SMG, and the PLAS-39 Accelerator Rifle.

Trivia[]

  • Ståhl Arms is, of course, a reference to Stahl Arms, the Helghast arms manufacturer known for developing and producing weapons for the military of the Helghan Empire from the Killzone series, which Helldivers 2 had its first collaborative event with.
  • Ståhl is a Swedish surname from ståhl, an ornamental spelling of stål, or 'steel' in English.

H.L.S Arms[]

HD2 Concept Art HLS Arms

H.L.S Arms in concept art of Helldivers 2.

H.L.S Arms is a weapons company that manufactured much of the equipment used by the Helldivers during the First Galactic War.

Advertisements for H.L.S are commonly seen throughout Helldivers 1, most prominently in the urban colony maps. The company is not seen or mentioned in Helldivers 2, but appears in some early concept art for the game.

Trivia[]

The logo for H.L.S Arms may have taken some inspiration from the Union Aerospace Corporation as seen in the DOOM video game series.

SUMY Corp[]

SUMY Corp Armor

Promotional armor made by SUMY Corp

Promotional armor made by SUMY Corp. as part of a highly successful marketing campaign for frozen yogurt.
~ TR-7 Ambassador of the Brand Description

The SUMY Corp or SUMY Corporation is a corporation that makes frozen yoghurt and sends out frozen yoghurt salesmen on to the battle field. Many frozen yoghurt salesmen were being deliberately targeted on the battlefield, so Super Earth High Command had to make a statement saying that the salesmen are friend not foe.[1]

SEAFood[]

HD2 SEAFood

SEAFood billboard

Caught fresh.
~ SEAFood Ad

While the debate over whether ordering calamari is patriotic or a sign of Illuminate mind control is still ongoing, it is undeniable that citizens throughout the Federation love their seafood. Catering to this demand, SEAFood is a popular seafood chain whose advertisements and restaurants can be found in more urbanized settlements across the Federation.

Bug Fest[]

HD2 bugFestBBQ

Bug Fest billboard

Another popular fast food restaurant chain whose advertisements and restaurants can be found in more urbanized settlements across the Federation, Bug Fest seems to have a distinctly Terminid theme.

While they serve burgers, BBQ, kebabs and wok's, it is currently unknown whether the restaurants use real meat harvested from the Terminids in their food or if this is merely bug-themed advertisement. Still, in the aftermath of Operation Pest Control, some collected insecticide biomass was put towards agricultural protein rations for displaced citizens, so it is possible that they do use real Terminid meat.

Freegum[]

Freegum Poster 2

Freegum billboard

Something to chew on...
~ Freegum Ad

Freegum is a chewing gum whose advertisements can be found in the Mega Cities on Super Earth. One of its flavors is strawberry, not to be confused with the Strawberry Strafe flavor of the short-lived and now-discontinued Jellydivers.

LiberTea[]

LiberTea Store

LiberTea Store billboard

Tastes just like tea!
~ LiberTea Ad

With constant references to "liber-tea" throughout the games, it is made very clear that tea is a popular drink in the Federation. LiberTea is presumably the most popular teahouse chain, with stores located on almost every urban colony across the galaxy. Its flagship drink is of course the iconic "LiberTea", which is "tea flavored tea" that "tastes just like tea".

Democroffee Cafe[]

Democroffee Cafe

Democroffee Cafe billboard

It's coffee time.
~ Democroffee Ad

In addition to tea, coffee also appears to be enjoyed by many in the Federation. Established very recently in 2184, Democroffee Cafe is a coffeehouse chain whose cafés can be found in many urbanized settlements of Super Earth.

Juicetice[]

Juicetice Poster

Juicetice billboard

Liberate your thirst.
~ Juicetice Ad

Juicetice is an artificial energy juice drink whose advertisements can be found in the Mega Cities on Super Earth. Juicetice is made with "real synthetic fruit juice".

Eagles Collide[]

Eagles Collide Poster 2

Eagles Collide billboard

Make love for war.
~ Eagles Collide Ad

Eagles Collide is a perfume brand whose advertisements can be found in the Mega Cities on Super Earth.

Back In Line Hair Salon[]

Back In Line Hair Salon

Back In Line Hair Salon billboard

Back In Line is a hair salon that can be found on urban colonies, offering haircuts covering all regulation styles to the citizens of the Federation.

Trivia[]

  • The name "Back in Line" seems to imply that the primary demographic is members of the S.E.A.F., which would explain the "ALL REGULATION STYLES" included on the company's signs.
  • Alternatively, there are strict, state-controlled hairstyle regulations for Super Earth's citizens, similar to North Korea.

Super Clean[]

Super Clean Laundry

Super Clean Laundry billboard

Fighting the enemies of Liberty is messy work, with Helldivers often returning to their Super Destroyers covered in oil, spores, bile and blood. Fortunately at least one business chain seems to specialize in cleaning away such stains.

Super Clean is a laundry service found in urban settlements whose Stain Remover products are advertised to wash off oil stains, spores, bile and blood.

Acar[]

Acar Poster

Acar billboard

Choose your path.
~ Acar Ad

Acar is a car manufacturing company whose advertisements can be found in the Mega Cities on Super Earth.

Inka Interiör[]

Inka Interior

Inka Interiör billboard

Home is where the heart is.
~ Inka Interiör Ad

Inka Interiör is a company whose advertisements can be found on Super Earth colonies, presumably offering furniture and household goods.

Trivia[]

The company's name and logo styling is likely a reference to the real Scandinavian furniture store/company "IKEA".

Spearhead Real Estate[]

Spearhead Real Estate Poster 2

Spearhead billboard

Views to die for!
~ Spearhead Real Estate Ad

Spearhead is a real estate company whose advertisements can be found in the Mega Cities on Super Earth.

Voting Voyager[]

HD2 votingVoyager

Voting Voyager billboard

Believe the unbelievable.
~ Voting Voyager Ad

Voting Voyager is a popular travel agency with offices on almost all urban colonies, presumably helping citizens find solutions to interstellar travel.

T. Ruth's Cram School[]

HD2 TruthSchool

T. Ruth's Cram School billboard

Sustainable reeducation!
~ T. Ruth's Cram School Ad

T. Ruth's Cram School is a tutoring service commonly found across the galaxy, offering "sustainable reeducation" to the citizens of the Federation.

Super Earth Construction Company[]

Cyborgs Disarmed!
The Super Earth Construction Company, SECC, will take over forges and industrial complexes spread throughout Cyberstan.
~ "Cyborgs Disarmed!" - Helldivers

The Super Earth Construction Company (SECC) is a corporation that took over the forges and industrial complexes of Cyberstan after the First Galactic War. In 2084, the CEO of SECC was Mullè Mick.

Terraform/Super Earth Terraforming Company[]

HD1 Terraform Logo

Terraform is a corporation that has advertisements in the urban colonies of Helldivers 1, presumably specialising in technology for terraforming planets to make them more livable for colonists.

Inspired by the trailblazing agents of the Super Earth Terraforming Company. These rugged adventurers surveyed hostile new planets during the post-GW1 Great Expansion era, preparing the untamed frontier for rapid and efficient assimilation.
~ GS-17 Frontier Marshal armor description

While Terraform isn't mentioned directly in Helldivers 2, the description of the GS-17 Frontier Marshal armor makes mention of a Super Earth Terraforming Company, whose trailblazing agents surveyed hostile new planets after the First Galactic War.

Astrogate[]

Astrogate

Astrogate is a corporation that has advertisements in the urban colonies of Helldivers 1, presumably being an interstellar travel agency. Advertisements for Astrogate are also seen in the military complex during Helldiver Training.

Arrowhead Space Agency[]

These ships were all produced by a company called Arrowhead Space Agency. Their previous ships contained all sorts of bugs and incomplete features. This one seems to be smooth sailing though!
~ Helldivers - Ship's C.O.

Arrowhead Space Agency is a corporation that built the Super Destroyers in Helldivers 1.

Trivia[]

The company and the above quote from the Super Destroyer's C.O. are both a glaring reference to the developers of the game, Arrowhead Game Studios.

Rerouters[]

Rerouters, a primary news source, stated that it will not tolerate that its journalists get information from unsolicited sources.
~ Helldivers - News Report

Rerouters is a news agency in the Federation. After the defeat of the Cyborgs at Cyberstan in 2084, Rerouters interviewed Cyborg relations expert Dr. Gustaf Smith about the decision to disarm and quarantine the Cyborgs.

Trivia[]

The name "Rerouters" is likely a reference to the UK-based news agency "Reuters".

References[]